Summary: Progressive Web Apps sites look like mobile app. Learn PWA with best examples Aliexpress, Flipkart & Twitter.
3 best examples of web apps which are an Inspiration to new age entrepreneurs. All these apps are built from new emerging technology called PWA, Progressive Web Apps which was named in the year 2015 by Google.
PWA, Progressive Web Apps are built like websites but they give a feel like a mobile app. It means that you can use a mobile app without installing it into your phone.
Definition by Google: “Progressive Web Apps use modern web capabilities to deliver an app-like user experience. They evolve from pages in browser tabs to immersive, top-level apps, maintaining the web’s low friction at every moment”.
Benefits of PWA, Progressive Web Apps can be explained with 3 best examples of web apps. The primary benefits are,
- More number of conversions (lead generation).
- Increased page visits.
- Reduced bounce rates and improved user sessions.
- Greater Performance.
- Fastest loading time.
- Minimal usage of data.
3 best examples of web apps
- Twitter Lite
Aliexpress – one of the best examples of web apps
We have selected Aliexpress as one of the 3 best examples of web apps because a few years before they, Aliexpress had completely migrated their mobile site to progressive web app and this brought incredible results to them.
e-Commerce mobile sites are growing 3 times faster than the e-Commerce websites. Aliexpress used the mobile site to convert non-app users to Aliexpress’s mobile app users. There were no downloads and even the small number of downloaded users were not engaging with the app. To engage the users it was costly and challenging.
Aliexpress has built a Progressive Web App to combine the best of their app with the online user experience.
- AliExpress has increased the conversion rate of new users by 104% with its new Progressive Web App. It is across all the browsers.
- 82% increase in I-phone users conversion rate.
- 2 times more number of pages visited per user per session across all browsers.
- 74% increase in user time spent in the website.
“One of the reasons we built a Progressive Web App was to be able to invest in the web experience across all browsers. Not only did we see huge benefits on browsers that support the latest features, but we also got to see a bump across the board. That is the sign of a great investment, and one that will keep paying for itself as browsers evolve.”Lijun Chen, director of AliExpress Mobile Team
Flipkart is another e-commerce platform that holds a large market share in India.
Flipkart brought a new strategy for mobile users, in the year 2015 it had stopped it’s mobile website and engaged app-only strategy for mobile users. Then they found that this app-only strategy is very hard to provide better user experience.
The Flipkart Lite is Progressive Web App which combines the best of its web application and Flipkart’s native app. This gave a new experience to the mobile users where they can access Flipkart easily from their mobile browser that loads pretty fast, consumes less data and re-engages the user in multiple ways.
- Good increase in user time spent on Flipkart Lite which is 3.5 minutes when compared to the previous mobile site was 70 seconds.
- 40% increase in re-engagement rate for Flipkart Lite.
- 70% of greater conversion rate.
- 3 times lower data usage.
“We know that everyone needs to build mobile-first experiences. With Flipkart Lite, we’ve developed a powerful, technically-advanced web app that performs as well as our native app. We now feel we have the best of both worlds.”Amar Nagaram, an Engineering Director at Flipkart
Twitter is one of the most famous applications around the world, specially it helps to find out what’s happening around the world. It has more than 320 million active users, who can create, share and consume news around the world.
Millions of users reach the Twitter website everyday and it is difficult to re-engage these users through mobile web.
Twitter developed Twitter Lite Progressive web app which combines the features of web and native mobile apps. It had become the default mobile web experience to all the users by April 2017. Twitter Lite helped to achieve instant loading, better user engagement and lower data consumption.
- Pages per session got increased by 65%
- Number of Tweets sent got increased by 75%
- Bounce rate got reduced by 20%
“Twitter Lite is now the fastest, least expensive, and most reliable way to use Twitter. The web app rivals the performance of our native apps but requires less than 3% of the device storage space compared to Twitter for Android”Nicolas Gallagher, the Engineering Lead for Twitter Lite
Through these 3 best examples of web apps it is clear that Progressive web apps help to increase conversion rates, page visits, performance and reduce the bounce rate, loading time and usage of data.
The other core benefits of Progressive Web apps are progressive, responsive, connectivity independent, app-like, fresh, safe, discoverable, re-engageable, installable and linkable.
There are many increased benefits in using Progressive Web App, we have selected only the 3 best examples of web apps, there are many other apps and technology competing with each other day by day. We will get you these trends as much as possible, Nexconz team.