Importance of digitalization in today’s business
Every business is somehow connected to people. It might help people, solve their problems, improve their performance and much more. Considering usage of the internet, half of the world population is on the internet now.
If your business is not online, you will be missing a big business opportunity every day.
Customers are now seeking for more data about the business that they want to purchase products or services. These data are the website, mobile app, customer reviews, digital ads and etc.,
Physical Ledgers Vs Data sets
Data or Information now is an important asset to any business. Data driven businesses get more insights such as website visitors, email subscribers, customers, customer feedback, support tickets, social media mentions, PR mentions and etc. All this data together provides business intelligence which helps the businesses to make better decisions.
Data not only gives business intelligence it also saves space, costs and time. Consider you are using physical ledgers and files to record data, the more years you are in business the more space, cost and time it consumes to build your data. Most importantly this data cant be instantly searched, and needs hours of resources to identify and pull out any particular part of data.
The real time usage of data from customers, stock markets, financial information gives enhanced performance and productivity to your business. Security is another important factor where all your data can be accessed and used by a specified group of people you assign, not like the physical ledgers where anyone can access any data.
Generation-C (Connected one)
Generation-C, this connected generation wants to have a connected user experience with businesses and solution providers. They don’t want to spend time or efforts for physical presence to have the business deal and transaction.
Generation-C approach reflects everywhere from flight ticket booking applications to banks applications, where customers can avail their services from anywhere in the world without physical presence.
Types of Applications for Business
- Loyalty apps
- Office Productivity Apps
- Mobile CRM and sales support apps
- Business specific Apps
- Appointment scheduling apps
Every businessman is now ready to invest in a strategy, to make a move in order to adopt the technology. The immense potential of the cutting-edge technologies accompanied by connectivity and data driven methods unlocks new opportunities for businesses, opens new markets and brings revenue.